#2 – Em Cosmetics (Michelle Phan’s makeup brand)
Even though Michelle Phan just launched her makeup brand (Em Cosmetics) a few months ago, Em cosmetics is already doing really good! Michelle started off has a famous you tuber (she still is). Her videos are about makeup tutorials, fashion, and everyday advice. Her makeup brand is very different from all the others. My favorite product is her famous life pallets. Basically, its an pallet based on what look or placce your going too. The pallet includes 4 cheek shades, 8 lip shades, 24 eye shades, and 2 brushes (one all over brushes and one angle brush), and a travel size kit where you can take you favorites out of the pallet and put in in the travel size! There are seven different life pallets. Beach,Carrier,Night,Party,Love,Date. She also makes any other many makeup products.